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Monster magazine "egg" created a lot of gyaru culture centered on Shibuya and boasted a circulation of 500,000 at its peak.
Although the magazine ceased publication for the second time in June 2014, it resumed its activities on the web in March 2018, and has been disseminating new gal culture optimized mainly through SNS.
On the day of the change to the new Japanese era name "2021," egg made a complete comeback as a magazine, and is now published twice a year, in spring and fall!
